On January 12, 2017, Washington Redskins offensive coordinator Sean McVay became the new head coach at the age of 30, which made him the youngest one in modern NFL history, surpassing Lane Kiffin who was 31 when hired by the Oakland Raiders in 2007.
The Rams began the year 3–2, much like their previous season in Los Angeles. However, the Rams became a quick surprise in the NFL when they won their next four games in a row, including blowouts of the Arizona Cardinals and New York Giants. The games were highlighted by resurgences of Jared Goff and Todd Gurley, who had mediocre performances in 2016. New acquisitions Sammy Watkins, Robert Woods and draft selection Cooper Kupp made such big impacts that analysts were comparing the 2017 Rams to the "Greatest Show on Turf" Rams of the late 1990s and early 2000s.
On November 26, 2017, the Rams defeated the New Orleans Saints 26–20. The win was their eighth of the season, which secured the franchise's first non-losing year since 2006, as well as their first in Los Angeles since 1989. A week later, the Rams would defeat the Cardinals 32–16 to secure a winning season for the first time since the 2003 season. On December 24, 2017, the Rams defeated the Tennessee Titans 27–23 to clinch their first NFC West title since 2003, and their first in Los Angeles since 1985; they finished the regular season with an 11-5 record. However, the team would meet an early exit in the first round of the playoffs at the hands of the defending conference champion Atlanta Falcons 26-13.